About · Identity, truth & becoming
Ash
McIntosh
She’s the one who asks the question you’ve been avoiding, and then holds space for you to come to your own realisations.
A phone call, and thirty-six hours later her dad was gone. After that, the question she’d been outrunning became unavoidable: is this what I actually want?
The short version
From the clinic chair to the audit question.
Ash built a career helping women feel their best, a skin and beauty therapist who ran her own clinic. Without realising it, that was where her coaching began, holding women through all of life’s ups and downs inside the treatment room. A life that looked successful on the outside and still wasn’t deeply fulfilling on the inside.
Sometimes life throws you the biggest challenge to help you find your way. That is exactly what happened: a phone call no one wants to receive, and shortly after, her father was gone. There is no preparing for that, and no going back to who you were before.
What it left her with was a question she now asks other women, gently: if this is it forever, am I happy with it? She’ll tell you herself, it was the moment she realised the answer was no. She had built a life that didn’t feel like hers, and with it came the realisation that she gets to build one that does. I am the problem, and therefore I am the solution. What came next was no plan, just a knowing that if she wanted to really live her life and make it count, she had to get honest with herself and change the parts that no longer fit. The courage to lean in and do the thing, even when it made absolutely no sense.
And it never stops with her. When a woman, especially one with a marriage and children, decides something needs to change, it ripples out into her family too. The people closest to her became mirrors for where she wasn’t yet showing up the way she wanted. It was uncomfortable at first, for everyone. Then the more she leaned into her own growth, the more they came along too, and the relationships grew stronger. That ripple is the heart of how she coaches.
What sits behind the work
Lived experience, with the training to hold it.
- Background
Twelve years running her own skin and beauty business, and two decades in the industry. A business owner who carries the weight of being the one it all runs through.
- Training
Trained across NLP, advanced breathwork, hypnotherapy and emotional-change technique.
- Lived experience
Sudden, profound loss, and the rebuild that turned it into the work. The credential you can’t take a course in.
- Approach
The practical application of awareness, not more of it. She has lived the trap of knowing you need to change without knowing how, and her work is the doing, not more shelf-help.
Ash’s work, one-to-one
Precision coaching, built around your goal.
Alongside the group and the in-person work, Ash takes a small number of women one-to-one. A focused container for the woman who wants to laser in on a specific goal and actually move on it, with Ash in her corner.
What’s included
- Fortnightly one-to-one coaching, focused on what you’re moving toward
- Chat support between sessions, when you actually need it
- Access to the Evolve portal for extra support alongside
Where else you’ll find her
- In the room
Evolve, the group
Co-led with Charlie. Six months inside a guided group container, alongside other women doing the work.
- In person
The experiences
A day in the room together. Hands-on and honest, with both of them guiding you.
- In your ears
The podcast
Chats with Charlie & Ash. The inquiring half of the conversation.
you are the magic