I’m Charlie Butler,
a Leadership & Mindset Coach, mother of two, science lover, entrepreneur, and a woman who spent far too many years achieving her way into exhaustion.
Today, I help high-achieving women create success that feels powerful, grounded, and aligned, not overwhelming, lonely, or soul-draining. But this work didn’t start in a classroom or a coaching certification. It started with my own unravelling.
The Early Belief That Shaped Everything.
For as long as I can remember, I believed that success was something you earned through effort, perfection, and performance. If I achieved enough, worked hard enough, or impressed the right people, I’d finally feel worthy.
That belief drove me into leadership roles, big responsibilities, academic excellence, and a life that looked successful from the outside.
But on the inside, I felt disconnected, exhausted, and constantly terrified that someone would realise I wasn’t who they thought I was.
When the Drive to Achieve Became the Path to Self-Abandonment.
In chasing the illusion of “success,” I abandoned myself. I ignored my truth, suppressed my needs, and hid behind a polished façade.
It cost me deeply. I fell into depression, addiction, and eventually, complete burnout.
And despite all of this, I kept going. Because I didn’t know who I was without the striving. I didn’t know how to stop performing. I didn’t know how to rest without guilt.
My turning point was dramatic. It was hitting rock bottom, feeling hopeless and finally realising I could no longer live this way. I needed help.
The Science Nerd Who Needed Answers
I’ve always been fascinated by how humans work, the biology, psychology, behaviour, and logic beneath our choices. When I began rebuilding my life, this curiosity became my anchor.
I dove into:
• neuroscience
• nervous system regulation
• emotional patterning
• behaviour change
• NLP
• trauma-informed breathwork
• and the mechanics of identity and self-worth
I realised that when we understand why we behave the way we do, compassion becomes possible… and compassion opens the door to sustainable change.
Rebuilding Myself From the Inside Out
Healing didn’t make me less ambitious. It made me braver. It made me clearer.
It made me softer and stronger at the same time.
Through this work, I became:
• a more present mother
• a more connected partner
• a steadier leader
• a healthier human
• and a woman rooted in her own truth
I didn’t just change my habits. I changed my relationship with myself
My Professional Background
Before coaching, I spent over 20 years in leadership, environmental strategy, and community development, working across government, iwi, and industry to lead complex multi-agency programmes.
I’ve founded and directed multiple businesses, facilitated national initiatives, and built high-performance teams.
Today, I blend that strategic, operational, and human-centred leadership experience with my transformational coaching work.
I am:
• Certified in the Mastery Coaching Methodology
• A certified Neuro-Linguistic Programming Practitioner
• An advanced trauma-informed breathwork facilitator
• A leadership mentor
• Co-founder of Charlie & Ash Coaching
• A speaker, trainer, and advocate for women’s wellbeing and leadership
What I Believe
You were never meant to do it all alone.
• You don’t need more willpower, you need more understanding.
• Healing doesn’t make you less ambitious, it makes you unstoppable.
• You get to be successful and well.
• You get to lead others without losing yourself.
• You get to come home to yourself… and stay there.
Let’s Work Together
Whether you’re seeking clarity, confidence, or a full reset, I’m here to walk beside you, with compassion, honesty, science-backed tools, and lived wisdom.
I work with women who are exactly where I once was, successful on the outside, struggling on the inside. Women who are tired of holding it all together. Women who crave clarity, self-belief, and a version of success that doesn’t require self-sacrifice.
What you will experience inside a 6-month 1:1 Coaching Container:
Phase 1: Redefine Success on Your Terms
Define your vision for your life, business or career and reconnect to what you truly desire
Deep dive into your operating identity, belief systems, and hidden success blocks
Phase 2: Expand Capacity & Reclaim Energy
Rewiring your inner world through deep healing
Nervous system tools to regulate and reset under pressure
Practices to restore creativity, vitality, and grounded focus
Phase 3: Anchor the New Identity
Identity-level mindset coaching for self-trust and clear decision-making
Thought and embodiment work that replaces pressure with peace
Integration into how you lead, love, parent, and scale
WHAT'S INCLUDED:
90-Minute Establishment Session to set the tone for your evolution.
Monthly deep dive private coaching sessions
Ongoing support and personally defined accountability.
Curated resource library of mindset, energy & embodiment tools.
Private community space for coaching, connection & celebration.
FAQ's
Why 6-months?
Long lasting, real personal transformation takes time, commitment and consistent action. Both wider industry knowledge, and my personal experience working with people, shows sustainable change has distinct phases and 6 months allows for these phases to occur with support.
Why monthly sessions?
Real change takes place in your day to day living and embodiment of the shifts you experience in the coaching sessions. A monthly flow allows time for you to establish new ways of being before embarking on the next layer of transformational work.
What does personally defined accountability mean?
We all respond to guidance and support differently and therefore we design our coaching container together to best suit you. No one size fits all and we design what’s going to best support you, address your self-sabotage patterns and personality traits such as difficulty asking for help, setting unrealistic expectations and then giving up.